In today’s marketing landscape, every business out there dreams to see their content go viral. The thought of having a thousand or millions of people viewing your product or service would be a significant change for any business. However, many people think it requires a lot of money to create amazing content, but to get the viral spark you can’t ignore the timing and luck factor!
While there are no set of rules about what video, article or meme will go viral, there are some ways you can increase your chances of creating a viral loop to drive your business growth. Below, we’ve outlined 5 steps to drive people to spread the word.
- Select an appropriate social media platform
Every social media platform is different. Before you create content, it is very important to understand and research the platform you choose. Instagram, Facebook, LinkedIn, Twitter or YouTube all are wonderful mediums to start a viral marketing campaign. However, the content you create will differ depending upon the platform you choose.
2. Know your Audience
Once you decide on the platform, the next step is to research and know the audience that your content will resonate with. It’s important to understand that going viral isn’t about getting your content in front of people, it’s about getting it in front of your target audience. Social media marketers need to understand their audience by speaking with real and potential customers. Armed with this valuable information, they will create content that users are likely to share online.
3. Simplicity and Originality
To keep your customers, keep it simple and original. This is a Golden rule followed by successful content creators. To be creative, you need not invest a lot of money. Sometimes thinking simply is the ultimate marketing solution to make your content viral. Originality is another aspect that most people look for. If you are copycatting previous ideas that your audience has seen then it’s less likely to get popular.
4. Make it Visual
According to research, images and videos are the most frequently shared type of viral content. Visuals have proven to be among the most efficient and effective ways to communicate a message. Many marketers believe a high-quality, original, actionable and enjoyable content piece can make complex topics easier to grasp. Another reason for their success is the increase in using smartphones, laptops, and tablets, which makes it easy to access any visual content of any brand.
5. Partner with Experts
Once you’ve defined the message and interest of your target audience, one quick way to boost your views is to partner with the right influencers. Celebrities, authors, social media bloggers, and other eminent personalities send out public responses to their followers on their social media handles. A partnership is an important aspect in creating a successful marketing strategy, as it is unlikely to reach a large enough audience only using your own social media channels.